Dima Perkis

VP, Strategy & Analytics · Atlanta, GA

Versatile player-coach with 15 years bridging analytics, consulting, and tech strategy. I build AI-enabled systems and lead teams that turn data into decisions.

Dima Perkis
15+
Years experience
6
Companies
$400M+
Documented impact

Experience

VP, Strategy & Analytics
Lahzo · Atlanta, GA (Remote)
Mar 2026 — Present
⌄
  • — Architecting internal AI systems, data stories, and proprietary data products that power Lahzo's revenue flywheel
  • — Automating the performance marketing and ad-to-agent attribution pipelines to eliminate manual bottlenecks
  • — Building client analytics and observability layer giving clients clear visibility into ROI
  • — Automating the conversation review layer — feeding insights into agent optimization, product prioritization, and GTM playbooks
  • — Acting as strategic partner for CEO and Head of Strategy on enterprise deals and special projects
3x revenue target Ad-to-agent automation Founder leverage
VP, Global AI & Data Strategy
Equifax · Atlanta, GA
2024 — 2026
⌄
  • — Led global AI and analytics strategy across international markets and business units
  • — Developed AI maturity framework adopted across four regions
  • — Restructured $14–22M in data partnerships to align with AI-first strategy
$14–22M restructured AI maturity framework 4 regions
Director, Customer & International Analytics
Intuit Mailchimp · Atlanta, GA
2020 — 2024
⌄
  • — Led and scaled a 20-person analytics team supporting six key customer-facing departments
  • — Partnered with the Chief Sales Officer and Chief Customer Officer to define GTM strategy and track weekly business performance
  • — Developed business cases that resulted in 6× growth in go-to-market teams
  • — Positioned Mailchimp to 2× international revenue over three years through analyses across geographies — accelerated app localization into five languages and shifted to local Sales/CS models
  • — Led 22-person cross-functional team to design and ship the largest price increase in Mailchimp history: $100M+ in incremental annual revenue
  • — Stood up enterprise-wide churn reduction program uncovering $90M+ annual savings — launched billing failure, retention promotion, and propensity model interventions
$100M+ price increase $90M+ churn savings 20-person team 6× GTM growth
Manager, Customer Insight & Growth
Accenture Strategy · Atlanta, GA
2017 — 2020
⌄
  • — [Telecom] Led AI chatbot program reducing calls by 250M and saving $200M over three years
  • — [Telecom] Conducted omni-channel customer analysis saving $7M via decreased CX/churn
  • — [Healthcare Payer] Stood up Customer Experience Transformation Management Office — defined governance, org design, and operational processes
  • — [Retail] Identified customer experience gaps at global retailer; recommended omni-channel improvements via two-day executive workshop
$200M chatbot savings 250M calls deflected $7M churn savings
Manager, Business Consulting
Alvarez & Marsal · Atlanta, GA
2012 — 2015
⌄
  • — [Retail] Reduced digital content publishing cycle time from 17 to 6 weeks, saving $6M
  • — [Banking] Led proof-of-concept of new Vendor Risk Management process — $1.5M in follow-on implementation
  • — [Construction] Built business case to migrate data centers to AWS — $1.3M in savings
  • — [Manufacturing] Implemented IT system for aircraft client reducing labor expenses by $5M+; led training for 800 staff
$6M cycle savings $1.5M follow-on $1.3M AWS savings
Senior Consultant
Booz Allen Hamilton · Atlanta, GA (CDC Account)
2009 — 2012
⌄
  • — [Government] Developed three-year strategic plan for 300-person Influenza Division at the CDC
  • — [Government] Redesigned H1N1 diagnostic kit distribution system — reduced failed deliveries by 85% during 2009 pandemic
  • — Recognized with CDC Public Health Impact Award
  • — Helped grow the Booz Allen CDC team from 2 to 14 consultants through business development
85% failed deliveries cut CDC Public Health Award

Education

MBA
Duke University, Fuqua School of Business
2017
Focus on strategy and finance. Founded Fuqua Motorcycle Club.
BBA
Emory University, Goizueta Business School
2009
Concentrations in marketing and Russian. Dean's List. Study abroad in Czech Republic.

Skills & Tools

Strategy & AnalyticsAI/ML SystemsPythonSQLBigQuerydbtSnowflakeTableauLookerPowerBITypeScriptReactAstroLLM Agent WorkflowsTeam BuildingExecutive CommsRevenue OperationsChange Management (Prosci)Project Management (CAPM)

Outside Work

⛰

Completed the 29029 Everesting challenge — climbed the vertical equivalent of Everest (29,029 ft) over 36 hours

🎵

Regular at live music shows; building a Suno discography of songs for my kids Dean and Ruby

🎭

Performs improv comedy. Personal motto: "to make a stranger laugh every day"

🏍

Former motorcyclist (RIP the FZ6). MBA-founding motorcycle club energy still present